Valuation of Ecosystem Services: Choice Experiments


This video is a part of Conservation Strategy Fund’s collection of environmental economics lessons and was made possible thanks to the support of Jon Mellberg and family. This series is for people who want to learn – or review – the economics of conservation. The Valuation series will look at the process of estimating the value of an ecosystem. This video takes a closer look at the method of valuing ecosystem services through surveying individuals and choice modeling where individuals are presented with a choice set and which scenario one would be willing to pay for.

To follow this series, subscribe to our YouTube channel. For more information on these and other trainings from Conservation Strategy Fund, check out: Previous videos in this series were made possible by the Gordon and Betty Moore Foundation and the Marcia Brady Tucker Foundation.


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  1. It is very essential video but I need blocking of choice sets to reduce the number of choice set cards to be provided for respondents.

  2. Great video! It explains the CE methodology with just the right amount of detail for a layman to understand. I can't see the link you refer to @4:55 that explains the fractional factorial methodology in more depth. Has it been removed?


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